A breakdown of Gen Z and Millennial priorities in job selection—beyond pay
The job market has shifted—and so have jobseekers. For salon owners and managers looking to attract top talent, it’s essential to understand what today’s applicants are really looking for. While competitive pay still matters, Gen Z and Millennial professionals are evaluating salons on a much broader set of values. Here’s what truly makes a difference:
1. Flexibility Is Key
Rigid rosters are a deal-breaker. Younger generations value the ability to balance work with life. Whether it’s through adjustable schedules, part-time options, or time off for mental health, flexible work conditions are a major drawcard.
Pro Tip: Offering input into rosters or honouring time-off requests (when possible) shows respect—and builds trust.
2. A Positive and Inclusive Culture
Toxic or outdated workplace vibes? No thanks. Applicants are seeking salons where they feel welcome, supported, and safe to be themselves. Diversity, inclusivity, and collaboration aren’t just buzzwords—they’re baseline expectations.
Pro Tip: Showcase your team culture on social media. What applicants see online will influence whether they want to apply.
3. Clear Pathways for Growth
Ambitious and driven, Gen Z and Millennials want to know there’s room to grow. That might mean ongoing training, mentorship, or the opportunity to step into senior roles.
Pro Tip: Be transparent about progression opportunities during interviews, and outline how you support skill development.
4. Purpose Beyond the Chair
Younger applicants are values-driven. They want to work for businesses that care—about the environment, the community, or broader industry impact.
Pro Tip: Share how your salon gives back or operates sustainably. Whether it’s eco-friendly products or charity initiatives, these actions matter.
5. Respect and Recognition
It’s not just about what they do—it’s how they’re treated. Applicants are more likely to choose (and stay in) roles where their effort is seen, valued, and acknowledged regularly.
Pro Tip: Regular feedback, shout-outs, and check-ins go a long way toward creating a healthy, respectful work environment.
To attract the next generation of salon professionals, think beyond the paycheck. Today’s applicants are looking for workplaces that align with their values, support their growth, and prioritise wellbeing. Lead with authenticity—and you’ll attract the kind of talent that stays, grows, and helps your salon thrive.
