Attracting the right candidate starts long before they apply.
When it comes to recruiting your next team member, your job advertisement is only the beginning.
In today’s highly competitive employment market, candidates are becoming increasingly selective about the businesses they choose to work for. Before submitting an application, many prospective employees will take the time to research your business, explore your website and look through your social media to discover what it would really be like to be part of your team.
Your Advertisement Creates the First Impression
Your recruitment advertisement needs to be professional, compelling, inviting and enticing. It should do more than simply list the position and its requirements, it should capture attention and give potential candidates a genuine reason to want to work with you.
However, what happens next is just as important.
Once a candidate sees your advertisement, there is a strong possibility they will check you out online.
They want to see:
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- What does your business look like?
- What is the atmosphere and culture like?
- Does the team look happy and engaged?
- What services or products do you offer?
- Does your brand reflect the type of workplace they would enjoy?
- Can they picture themselves being part of your team?
In other words, they are already deciding whether your business could be their next workplace, before they ever apply.
Is Your Online Presence Working for You?
Before posting your next position on SEEK, Indeed, social media groups or anywhere else, take a close look at your online presence.
Make sure your:
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- Website is current, professional and engaging
- Social media profiles are active and up to date
- Photos showcase your salon, spa or business beautifully
- Team and workplace are represented positively
- Branding is consistent across your platforms
- Content gives prospective employees a genuine feel for your business
If a candidate looks you up and doesn’t feel that your business is the right fit for them, they may never take the next step and apply.
Your Recruitment Strategy Starts Before the Advertisement
Recruiting great people isn’t simply about putting an advertisement online and waiting for applications.
It’s about creating a business and an online presence that makes the right candidates want to be part of your team.
The employment market is competitive, and candidates are becoming more discerning about the roles and businesses they choose. Your advertisement, website and social media should all work together to communicate one clear message:
“This is a great place to work, and you could be part of it.”
So, before you hit “Post”, make sure your business is ready to be seen.
Want to attract your next great team member?
For more information or assistance with your recruitment strategy, contact one of our team.
Sheryl 0466 156 589.
Kiara 0406 945 524
Michelle 0402 297 349
Courtney 0406 945 524
Gill 0407 719 749
